소개글
이마트 중국진출사례(영문)에 대한 자료입니다.
목차
Ⅰ. Introduction
Ⅱ. Analysis of general environment in China
Ⅲ. Analysis of Chinese distribution industry
Ⅳ. Analysis of competitors
Ⅴ. E-Mart in China Strategies
Ⅵ. Conclusion
본문내용
Now the Korean discount store called E-mart that is operated by Shinsegae Corporation is keeping their growth very successfully, beating off many competitors. Shinsegae Corporation’s stock price could excess 3 hundreds thousands won and is keeping up because it attribute its success to E-mart. Their sales amount has been developing as well. In 1999 their sales amount reached at 2.3 trillion won and next year it improved to 3.5 trillion won and in 2001, 5 trillion won, and the next year it accomplished to reach to 6.3 trillion won which is 3 times bigger than 1999’s. E-mart makes rapid increase in the number of stores as well. In 2000, they had 28 stores but at this moment they are operating 71 stores. It means it is doubled in 4 years. In short, when E-mart opened their business in 1993 their sales amount was 30 billion won at most but now they have 71 stores and their sales amount is several thousands times more than that. Now E-mart is absolutely the leading discount store in Korean distribution industry.
분야
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