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분야
doc2. Condition of a Super Center p.4
figure2.1 prospect of a discount store market
table 2.1The numbers of discount stores at August 2002
3. Criteria Survey about Choosing a Discount StoreP.5
figure 3.1what is the first discount store that occurred in your mind?
table 3.1customer's rating
4. Analyzing SWOT about Lottemart p.6
table 4.1 swot analysis of Lottemart
figure 4.1 prospect of department store and discount store
figure 4.2 sales volume and prospect
5. Improving Plans p.8
Complex Service Strategy p.8
Comfortable Facility p.8
Expansion of Planning Products p.9
Web Service Expansion p.9
The Strategy Management of APT Compartment p.9
Extension of Business Hour and Partial Opening of Stores p.10
Delivery System p.11
Attraction Plan for Female p.12
Attraction Plan for Male p.13
6. Conclusion p.14
Reference p.16
By August 2002, super centers recorded sales volume of about
11trillion dollars in the distribution industry and gained
predominance over other stores in the same field. Of all of the
distribution companies, “BIG 3” large retailers like E-mart,
Lottemart, and Homeplus has formed distribution market.
Among these, the Margnet of Lotte'subsidiary started to go into
a business by opening the first store at Kang-byon in Seoul.
Currently, Lottemart is recording ranking 2nd, accounting for
1.7trillion dollars in terms of sales volume. However,
compared to that of E-mart, the gap of sales volume between
ranking 1st (E-mart) and ranking 2nd (Lottemart) is very
substantial. Lottemart changed "Margnet” which had been
known as existing brand name into
