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레포트 > 경제경영계열

[경영전략] 삼성테스코 경영전략(영문)

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레포트 > 경제경영계열
2006.02.03
26페이지 / ppt
1,700원
51원 (구매자료 3% 적립)

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[경영전략] 삼성테스코 경영전략(영문)에 대한 자료입니다.

Introduction

Environment analysis

Current strategy

Recommendation

본문내용

Current Strategy

SSM (super super market), which is the concept of medium size store between the discount store and supermarket. Now they’re start this business. They started the first store in June 2004, and they are expanding this business in Kyung-nam and Pusan through merging the Aram-mart which has 16 stores in that area in march this year. so The SSM is the next concept for the growth of Samsung Tesco.
Why is it? First, there’s no more land for discount store, because the starting of new store of each firms is accelerating, and Good location has been already occupied major player in the market.
Second, economy of scale, the SSM will enable to expand sales and Samsung Tesco can reinforcing buying power and efficiency in procurement & logistics
And densifying sales network, through SSM, they can penetrate to local apartment complex and small-middle size city which is impossible to operate the discount store. Let’s check it through diagram.
Here is some area, and the this green circle is discount store, such as e-mart, and home-plus. Each discount store has each commercial area, some material said that 8 km radius is the dominant area for the store. And the discount store is for the consumer who does mass purchasing per a visit, less frequent visit. Some area could be duplicate there some niche area which the discount store
Although SSM’s commercial area is small, but it’s scale is also small. SSM will be established much more than discount store and they’re also cover small but many area, and they’re targeting different consumer from that of discount store, who does less purchasing per a visit, more frequent visit.
so we can conclude that the SSM is another growth engine for the Samsung Tesco

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