분야
hwp- 1.Changes in the trend of media industry
- 2.What is DMB (Digital Multimedia Broadcasting)?
- 3. The future of media industry
2) Who is developing the technology of DMB?
Stages of the introduction of DMB
The current status of satellite DMB
Current technological status of DMB
Current status of the development of broadcasting system
Current status of the development of receiver
Viewpoint of DMB from connected divisions
The significance of the appearance of DMB and the task of the government
The selection of DMB's owner-operator
Current business plan of domestic DMB
3) How does owner-operators earn money?
DMB's business model
Service -> Product -> Comsumer ->$$
4) The attack against the CP of non-mobile media
(TV& Cable TV) market
Indirect Attack
Causing the "Viewing Habit" to change
Decrease in the advertising revenue of current media
Attack of Sky Life
5. DMB becoming a Sustaining Technology (Threat to DMB)
- 1. Third Dimension of the disruptive innovation
- 2. Adoption S-curve
- 3. Future Technology S-curve change
- 4. New disruptive technology - WiBro
- 5. DMB's countermove
1.Changes in the trend of media industry
Media consumption patterns are slowly but steadily changing the digital home, and wireless connectivity enables similar changes outside the home. Disruptive technologies liberalized content release windows, regulatory changes, and a myriad of factors could dramatically change current trend lines of the customers. Before we start, let me first explain about the historical media disruptors. Firstly, the television forces radio out of national spotlight into locally based medium and then came the cable television (CATV), which evolves from relaying distant signals to narrow casting medium. Alternative newspapers emerge from counterculture voice to market threat, competing for advertisement revenue. Commercialization of the Internet and Web force “traditional” media to face the future and fight for advertisement revenue and consumer attention. (See Figure 1) The next generation of media, which is the DMB(Digital Multimedia Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind of Convergence Service that is a combination of the characteristics broadcasting to public or private which can be used as a means of strengthen functions of multimedia and entertainment of Cell phone.
There are two types of DMB, Which is the ground wave DMB and satellite DMB. Ground wave DMB is a Digital broadcasting service that is transmitted through the transition tower on the ground and free watching service can be made possible. There are 6 firms in Korea, including Korean Broadcasting Networks who are in the business right now.
Satellite DMB is a charged satellite service that can be watched anywhere through a private portable devices. In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
Personal - Individual media
Multimedia - Can freely use the contents through voice, data and video and can be connected freely in cell phones and wireless Internet
