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분야
pdfPart Ⅱ. Analysis
Part Ⅲ. Strategic Decision Making
Part Ⅳ. Action Plan for Florascent’s new branding initiative global
Part Ⅴ. Conclusion
Appendix
its new branding initiative global?
세계적인 화장품 회사
자산규모 - $1.1billion
CEO – Ed Johnson
Executive vice president & global marketing officer – Natasha Singh
전세계 75개국에 lipstick과 nail polish(매니큐어)를 팔고 있는 기업
내년- 회사 창립 50주년
주요 고객층(女性)의 특징 – smart , independent, risk taker
