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레포트 > 경제경영계열

[[투자론]] 포스코(POSCO) 가치 평가 및 철강 산업 분석

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레포트 > 경제경영계열
2007.05.22
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모의투자증권시장론

[국제마케팅] 포스코 중국시장 진출

[기업분석] POSCO 포스코 재무제표분석

포스코의 캄보디아 철강사 인수 전략

기업경영분석 포스코 VS 현대제철

[인적자원개발사례] 포스코 인재개발원

[포스코 분석] 철강산업 분석, 포스코 기업분석, 포스코 SWOT, 투자 타당성, 새로운 마케팅 전략 제언

[마케팅원론] 포스코의 경영전략

[환경마케팅] 친환경적인 철강 산업 -포스코

포스코 국제마케팅

소개글

[[투자론]] 포스코(POSCO) 가치 평가 및 철강 산업 분석에 대한 자료입니다.

1. Introduction

2. Originality
1) Digital POSCO
2) Six Sigma
3) Automation Steel Application Center

3. Value Creation
1) Business engaging by the company
2) Originality & Value Creation
3) Corporate Governance

3. Forecasting
1) Macro Economic Factors
a. Economic Growth Rate
b. Inflation Rate
c. Employment Rate
d.Government Policy
2) Industry Factors
a. The Korean entire’s industries
b. The Steel Product’s Price increase
c. The China market penetration
3) Firm Specific Factors
a. The expanding of Strategic Alliance with Neo-Japan
Steel
b. The Sales Revenue Increase at level of 13.0%
c. The Increasing of the composition rate of strategic
products

4. Conclusion & Investment strategy

본문내용

3. Forecasting

1) Macro Economic Factors

(1) Economic Growth Rate

Such like above chart, GDP will be marked at 5.2% level in 2006, also in 2007 and 2008 will be prospected to keep about 5% level. Exports and imports of goods and services are each 11.8% and 11.1% which increase comparing with that of 2005.

Evaluation of macro factors)
The GDP growth rate in 2006 is 5.2%, the inflation rate of price level in 2006 is about 2.5%, and unemployment rate is 3.5%. it means the Korean economy is neither boom or depression, it’s just moderation market situation. So, there are enough chances for profitable investments, but as much as risks. In the macro factor’s view, the degree of investment fitting is moderate.

2) Industrial Factors

(1) Korean’s entire industries

Through above chart we can know that main 10 Korean industries’ exporting growth rate in 2006 increases 10.4% comparing with that of last same period. Especially, that of non-IT industries is as 12.5%, non-IT industries lead to higher grow rate in the world hard ship economic situation.

Evaluation of industrial factors)
Due to above three factors - Korean’s entire industries growth, the steel product’s price increase, China market penetration acceleration - Korean steel industry will be prospected continuously to growth and develop. So, right now, it’s a good chance for investment of steel industry related companies.

3) Firm Specific Factors

(1) The expanding of Strategic Alliance with Neo-Japan Steel

The two companies agree with strategic alliance expanding by making following: mutual transfer of SLAB and RHF, Reuse co-work business, and expanding of capital alliance. The supporting in SLAB and RHF technologies help the POSCO use more effectively their facilitates, also reuse co-work business reduce the cost of threshold and cope together to solve the environmental problems. Those factors will create the POSCO’s value up as well as growth and development.

참고문헌

1. Samsung Securities Research, ‘Economic Research’, (September 2006)
2. POSCO Economic team, ‘3Q 2006 Operating Performance’, (October 2006)
3. POSCO.com, ‘2006 C.E.O Forum’, (January 2006)
4. Daewoo Security, ‘POSCO strategies’, (2006)
5. KIET. “e-KIET”, (Dec 2005)
6. Woori Securities, ‘POSCO investment’ (Oct 2006)
7. Jun Hyeon, Ko, ‘POSRIY 2005’, (2005)
8. POSCO.com, ‘POSCO 2005 AR’, (Dec 2005)
9. POSRI, ‘The Prospect of Demand in Steel Industries’, (Jan 2006)
10. Hannuri Research, ‘POSCO investment’, (Oct 2006)

하고 싶은 말

포스코의 가치 평가 및 철강 산업 분석 자료 입니다.

건전한 지식 공유를 통하여, 올바른 지식 정보 사회를 만들어갑시다.

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#포스코 #투자전략 #가치평가 #POSCO #철강산업 분석

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