소개글
panerai 레포트에 대한 자료입니다.
목차
서 론
본 론
1. What is Panerai?
2. Panerai Historia
3. Company information
4. Line-up
5. Paneristi
6. After market Strap makers
7. Panerai in SWOT
8. Market channel
9. PANERAI FUTURAMA
결 론
본문내용
서 론
From daily goods to the financial market expensive luxury goods can be found everywhere. It’s true that these goods weren’t exactly accepted with open arms to everyone but now is the time to understand the depth of this trend. We need to look at these luxury items through the eyes of the organizations who strive to satisfy the demands and needs of the customers. By this presentation of OFFICINE PANERAI: the best high end diver watch, we want to show you the structure, strategy and marketing channel of luxury watches.
본 론
Before we start the presentation let’s take a look at the global watch market.
GLOBAL WATCH MARKET
Swatch Group - Brequet - Blancpain - Jaquet-Droz - Glashutte Original
- Glashutte Union - Leon Hatot - Omega - Rado - Longines
- Tissot - Certina - Mido - Hamilton - CK - Pierre Balmain
- Swatch - Flik-Flak - Lanco - Endura- ETA/ValJoux
Richement Luxury - Carier - Vacheron Constantin - Piaget - Baume&Mercier
- Officine Panerai - Van Cleef & Arpels - Montblanc
- Alfred Dunhill - Jaeger-LeCoultre - IWC - Lange&Sohne
LVMH -TAG Heuer - Chaumet - Zenith - Chaumet - Favre-Leuba
- Fred - Dior
Rolex Group - Rolex - Tudor
Bvlgari Group - Bvlgari - Daniel Roth - Gerald Genta
Movado Group - Movado - Ebel- Concord - Coach - Tommy Hilfier - ESQ
PPR-Gucci -Bedat & Co.- Gucci - Boucheron - Yves Saint Laurent
The Big Independents - Chanel - Hermes - Chopard - Patek Philippe - Breitling
- Audemars Piguet - Chronoswiss - Alain Silberstein
- Frederique Constant- Hublot- Ikepod- Franck Muller
- Parmigiani Fleurier- Oris
참고문헌
*참조*
‘LEGENDARY WATCHES’ Giampiero Negretti. 1997, Publiprom
PANERAI STYLE BOOK 1 時計Begin 2001. 世界文化社 JAPAN
PANERAI STYLE BOOK 2 時計Begin 2004. 世界文化社 JAPAN
www.PANERAI.com
www.PANERISTI.com
www.VIAPANERISTI.com
www.yahoo.com
PANERISTI KOREA www.PANERAI.co.kr
www.PANERISTI.co.kr
www.OFFICINEPANERAI.co.kr
Richemont Korea Panerai Director Mr. IL HWAN LEE.