소개글
[국제경영] 본죽 미국시장 런칭 전략(영문)에 대한 자료입니다.
목차
Introduction: Executive Summary
Projected Market : The US restaurant service market.
Trend of the US restaurant service market
1. Well-being Trend
2. Internationally Diversified
3. Fast Casual Dining
SWOT Analysis
4P Strategy
Product
Price
Promotion
Place
Conclusion: Vision and Goal
본문내용
Introduction: Executive Summary
Bonjuk(본죽) is a four-year-old franchise restaurant company established in August of 2002. The Headquarter is located at Chongro-gu Kwanchul-dong, Seoul, Korea and more than 700 member restaurants are located throughout all over Korea. We established a branched in Japan in July of 2005 to Launch and there are 3 member restaurants in Japan now.
Our main product is Juk(죽). Juk is a soup of Korean traditional type. Juk is mainly made of rice and some other ingredients such as fruits, nuts, seafood and meat are added. We provide about 20 kinds of Juk(Salmon, Pumpkin, Abalone, Seafood, Pine nut, Chicken, Tuna and Beef etc.). All ingredients of our menus are good in quality therefore very good for health(no MSG and artificial coloring matters used). Our Juks are mainly made of rice so they have sufficient content of essential nutrition. However, in compare with cooked rice, they have only half of calories. We supply half-processed ingredients to every member restaurants every day so ‘take-out’ could be realized with our typical slow food.
Projected Market : The US restaurant service market.
Our current markets are Korea and Japan and we considered the US restaurent service market has a great potential and possibility