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분야
docI. Knowing Russia
A. General Information
B. Political economy
i. Legal system
ii. Economic system
iii. Russia in BRICs and FDI
iv. Issues of intellectual property rights
C. Cultural aspects
II. Doing business in Russia
A. Business in Russia
i. Opportunities and Threats
ii. The differences between Russian and Western European market
iii. Case example - Nivea
B. Kodak in Russia
i. Kodak’s performance in Russia
ii. Marketing Strategies
iii. Kodak and its present situation
iv. Russian digital market
III. Conclusion
IV. References
Expansion of the Russian State(14-15th cent)
Reach its Greatest Size (1914, before WW1)
The Great Russian Revolution(1917 Russian monarchy was overthrown by Bolsheviks)
World First Communist State (1922, the Union of Soviet Socialist Republics was formed )
USSR Broke Up(1991)
B. Political economy
In order to understand political economy of Russia, it is essential to take a comprehensive look at the economic and political reforms carried out by its government, notably those undertaken under the regimes of president Yeltsin to Putin, which have had a great influence on the current state of Russia.
After the collapse of Soviet Union, Boris Yeltsin came to power with a wave of high expectations and public mandate to revive Russian economy. He overthrew a radical economic reform, focusing on restructuring Russia’s economic system-from the world’s largest command economy into a free-market one. His reform can be explained by three key principles: fiscal austerity, privatization, and liberalization of its economy. It was carried out through the entire sphere of Russia, with particular emphasis on five aspects:
2. Schleifer, Andrei and Treisman, Daniel; The economics and politics of transition to an open market economy : Russia 1998
3. http://www.tesa-scribos.de
4. http://www.nivea.com
5. Gerard Hendrik Hofstede and Gert Jan Hofstede, Cultures and Organizations: Software of the Mind; 2nd edition 2005, New York McGraw-Hill cop.)
6. https://www.cia.gov/library/publications/the-world-factbook/rankorder/2078rank.html
7. http://www.imf.org/external/pubs/ft/weo/2008/01/weodata/weorept.aspx?sy=2006&ey=2008&ssd=1&sort=country&ds=.&br=1&c=998&s=NGDPD%2CPPPGDP&grp=1&a=1&pr.x=46&pr.y=7
8. http://europa.eu/eur-lex/en/treaties/dat/EU_treaty.html
9. http://ec.europa.eu/anti_fraud/index_en.html
10. http://ec.europa.eu/budget/budget_glance/where_from_en.htm
11. http://query.nytimes.com/gst/fullpage.html?res=940DEFDC1
