[기업영어] 하겐다즈

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레포트 > 경제경영계열
2008.12.10
9페이지 / hwp
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[기업영어] 하겐다즈에 대한 자료입니다.

1. Brief information

2. History

3. products, customer, competitor

4. Result and Future Plans

본문내용

2.HISTORY

when they started a icecream business? how did they manage a business?

The idea for Häagen-Dazs dates back to the early 1920's.

Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York.

The family business prospered throughout the 1930's, 40's and 50's. By 1961, Mr. Mattus, supported by his wife Rose, decided to form a new company dedicated to his ice cream vision. He called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated.

Häagen-Dazs started out with only three flavors: vanilla, chocolate and coffee.
The Häagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. At first, it was only available at gourmet shops in New York City, but soon distribution expanded throughout the east coast of the U.S., and by 1973 Häagen-Dazs? products were enjoyed by discerning customers throughout the United States. Then in 1976, Mr. Mattus' daughter Doris opened the first Häagen-Dazs? shop. It was an immediate success, and its popularity led to a rapid expansion of Häagen-Dazs shops across the country.

In 1983 Mr. Mattus agreed to sell Häagen-Dazs to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which Häagen-Dazs was founded. Since then, it has become a global phenomenon, available in 54 countries. But the same careful attention to quality that Reuben Mattus built into

every Häagen-Dazs? product, remains today. Ice Cream lovers the world over now recognize the unique Häagen-Dazs logo as synonymous with the ultimate super-premium

#the #Haagen #and #Dazs #of #to #HaagenDazs #ice #in #for

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