[기업영어] 코카콜라 코리아 분석(영문)

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레포트 > 경제경영계열
2009.02.06
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[패션산업] 코카콜라(Coca Cola)의 브랜드 분석

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소개글

[기업영어] 코카콜라 코리아 분석(영문)에 대한 자료입니다.

1. Milestones

2. Colca-Cola History

3. The key dates of Coca-Cola Business

4. Competitors

4-1
Pepsi

4-2
Local Competitors

5. Top-10 CSD Companies and Brands for 2007

6. Coca-Cola Korea Company

6-1
Milestones

6-2
Bottler system

7. Products

8. Strategy in Korea

9.

※
References

본문내용

1. Milestones

Coca-Cola (also referred to as "Coke") has a history almost as colorful as the drink itself. Coke is a carbonated, caramel-colored soft drink and arguably the world's most popular cola.

1863
Physician and chemist Dr.Pemberton develops "Pemberton's French Wine Coca,"
1886
A new formula and a new name is given to Pemberton's beverage that sells for a

nickel a glass
1986
Frank M. Robinson, suggested the name and penned the now famous trademark

"Coca-Cola"
1888
Gradually sold portions of his business to various partners and to businessman

Asa G. Candler
1891
Asa Candler achieves sole ownership of the comany, at a total cost $2,300.
1892
Mr. Candler formed a Georgia corporation named The Coca-Cola Company.
1893
The trademark "Coca-Cola," used since 1886, was registered in the USPTO on

January 31
1894
The first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas.
1894
In Vicksburg, Mississippi, Joe Biedenharn installed bottling machins and sold Coke

by the case
1895
Coca-Cola is now drunk in every state and territory in the United States
1899
Two Tennessee men secure the exclusive rights to bottle and sell Coca-Cola in

the entire U.S.
1916
Coca-Cola deserved a distinctive package, the unique contour bottle design is

introduced
1919
Candler sells The Coca-Cola Company to Ernest Woodruff and an investor group

for $25 million.
1922
The Company pioneered the innovative six-bottle carton
1928
Coca-Cola sales in bottles had for the first time exceeded fountain sales.
1945
"Coke?," is registered as a trademark by the USPTO
1971
"I want to buy the world a Coke" marketing campaign begins
1977
The now-familiar contour bottle shape was granted registration as a trademark
1985
A new formula for coke is introduced. Citizens of the world say no thanks!

2. Coca-Cola History

The first Coca-Cola recipe was invented in Columbus, Georgia, by John Stith Pemberton, originally as a cocawine called Pemberton's French Wine Coca in 1885. He may have been inspired by the formidable success of European Angelo Mariani's cocawine, Vin Mariani.

In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola.

The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents, a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. For the first eight months only nine drinks were sold each day.

By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888. The same year, while suffering from an ongoing addiction to morphine, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic son Charley Pemberton began selling his own version of the product.

In an attempt to clarify the situation, John Pemberton declared that the name Coca-Cola belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.

In 1892, Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910, Candler had the earliest records of the company burned, further obscuring its legal origins. Regardless, Candler began marketing the product, although the efficacy of his concerted advertising campaign would not be realized until much later. By the time of its 50th anniversary, the drink had reached the status of a national icon for the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.

3. The Key dates of Coca-Cola Business

May 7, 1886
The first sales were at Jacob's Pharmacy in Atlanta, Georgia.

March 12, 1894
Coca-Cola was sold in bottles for the first time. The first bottling of Cok

참고문헌

Coca-cola website(U.S)
http://www.coca-cola.com/

http://www.thecoca-colacompany.com/
Coca-cola Korea Company
http://www.cocacola.co.kr/

http://www.cokeplay.com/

https://www.ccbk.co.kr/index.asp

http://makeeverydropcount.cocacola.co.kr/main.asp

http://company.cocacola.co.kr/
LG Household & Healthcare
http://www.lgcare.com/
Other websites
http://www.beverage-digest.com/

http://www.wikipedia.com/

#the #in #CocaCola #to #of #Cola #and #Coca #Coke

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