[국제마케팅](영문)

 1  [국제마케팅](영문)-1
 2  [국제마케팅](영문)-2
 3  [국제마케팅](영문)-3
 4  [국제마케팅](영문)-4
 5  [국제마케팅](영문)-5
 6  [국제마케팅](영문)-6
 7  [국제마케팅](영문)-7
 8  [국제마케팅](영문)-8
 9  [국제마케팅](영문)-9
 10  [국제마케팅](영문)-10
 11  [국제마케팅](영문)-11
 12  [국제마케팅](영문)-12
 13  [국제마케팅](영문)-13
 14  [국제마케팅](영문)-14
 15  [국제마케팅](영문)-15
 16  [국제마케팅](영문)-16
※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.
  • 분야
  • 등록일
  • 페이지/형식
  • 구매가격
  • 적립금
자료 다운로드  네이버 로그인
소개글
[국제마케팅](영문)에 대한 자료입니다.
목차
Introduction

Analysis of Survey

Target Market

Company Analysis
Major History of the Company
New Product Design Suggestion

Background of the Developing New Product
Services providing gamers

Promostional Mix
TV Advertisement
Magazine
Internet
Convention
Firend’s Recommendation Policy

Conclusion
본문내용
INTRODUCTION

NHN is attempting to develop global distribution and a product line that will meet global demand. Thus, we must analyze which market would be good for entry, out of the worldwide market, and what kind of game should be developed for meeting demand, and how to effectively use promotional strategy to boost and maximize recognition. This proposal consists of an analysis of a survey that serves as a guide to which country to choose, which game product to develop, including product design and promotional mix that should enter the market.
1.1 Analysis of Survey
We conducted a total of sixty individual surveys. Thirty-six of the participants were foreigners from Canada, Poland, Germany, Uzbekistan, China, and Japan. The majority of them were Chinese, and they accounted for 30 people. Because of this majority, this suggestion focuses more on the Chinese market.
According to our survey, sixty-seven percent of the participants who responded to the income level per month question chose the range between $400 to $600, and about eighty percent of the population surveyed was between ten to twenty-seven years old. Sixty percent of the total-surveys are made by foreigners, fifty percent of the total is made by Chinese, and Forty percent is made by Korean. Forty percent of them were female and sixty percent of them were male. The range of education level varied from participants holding a middle school diploma to a master degree.
The average time spent playing computer games per day was about two hours, and they played computer games about 1.5 days per week. Forty-five percent of people chose simulation as their favorite genre, and forty percent chose role-playing. The favorite game companies that many people use, according to the survey, are NCsoft and Blizard. Two-thirds of those surveyed chose graphics as the primary reason for choosing game, and next was the storyline of game. Usually, people play games in PC cafés or at home, and they get bored playing the same game approximately one to several years later since the start. Those who responded our survey spend an average of $10 a month. The mostly used route of getting information about computer games was found to be through introduction of their friends, and the next one was getting informa