[서비스마케팅] Euro Disney(An America in paris)(영문)

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목차

1. What business in Euro Disney in? And what is the market?

2. Evaluate Disney’s performance at Euro Disneyland: What has the company has done well? Where has it performed poorly (and what do you see as the reason)?

3. Evaluate the experience of the two visitors to the park. Create a flowchart of their visit. Indicating point at which Euro Disney needs to do better. To what extent do you think that the experience of these two visitors is probably “typical” of many other visitors?

4. What are the key factors that Euro Disney must control to improve visitor satisfaction and where should management place its immediate priorities?

5. What should be Euro Disney’s goals for the 1994-95 season relative to the preceding year? Recommend a strategy for achieving these goals. Be sure to address the pros and cons of:
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Euro Disney: An America in paris


Service marketing

1. What business in Euro Disney in? And what is the market?

Euro Disney is in the entertainment business or more specific the theme park business. The main market is kids since Euro Disney is all about the Disney characters. But Euro Disney also tried to make a resort so the aim is more towards families and maybe not kids exactly. Kids are the ones who want to go to Euro Disney but since they cant go there by themselves Euro Disney tries to make it a place where families can stay and enjoy themselves. Euro Disney is a bit different from the other Disney Lands since Euro Disney tries to get people from all over Europe so their market is wider in that way. This also makes language a big problem there are many different languages in Europe.

2. Evaluate Disney’s performance at Euro Disneyland: What has the company has done well? Where has it performed poorly (and what do you see as the reason)?