소개글
스포츠마케팅 조사의 디시전트리(영문)에 대한 자료입니다.
목차
1. Introduction
2-(1). Decision Tree Analysis Algorithm(Methodology)
2-(2)Decision Tree Analysis Algorithm(Methodology)
3-(1). Application of decision tree for sports consumer.
3-(2). Application of decision tree for sports consumer.
3-(3). Application of decision tree for sports consumer.
4. Conclusion
본문내용
1. Introduction
Nowadays, business surroundings are getting severe-We need marketing strategy
The marketing information is very important to make a good marketing strategy
Importance of marketing research in the sports industry field
Decision Tree and its application in the sports industry
2-(1). Decision Tree Analysis Algorithm(Methodology)
Three method of tree algorithms
CHAID, CART, QUEST
Process of decision tree
1. Forming tree through rules
2. Pruning
3. Estimate the justice of tree
4. Analysis and prediction