[국제경영] 유한킴벌리 분석(영문)

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레포트 > 경제경영계열
2009.08.29
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[국제경영] 유한킴벌리 분석(영문)에 대한 자료입니다.

1. Introduction
1.1 Background
1.2 Company Introduction
1.3 History
2. Comparative Analysis
2.1 4P
2.2 STP
2.3 SWOT
3. Social Responsibility
3.1 Knowledge Management
3.2 Strong Corporate Culture
4. Competitor of Yuhan-Kimberly
4.1 Introduction of Rival Company: Procter and Gambles
4.2 Rivalry Relationship between the Two Companies
5. Financial Statistics
6. Conclusion
6.1 Company Vision
6.2 Vision for Domestic Market
6.3 Vision for Foreign Market
6.4 Vision 2015
7. Reference

본문내용

1. Introduction
1.1 Background
Nowadays, a lot of corporations practice social responsibility. Literally, "corporate social responsibility" refers to a form of corporate self-regulation integrated into a business model. In other words, it is a policy that would function as mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and international norms. McDonald's, IBM, Google, IBM, Microsoft, etc. are all very good examples of such companies. In Korea, when it comes to social responsibility, we have Yuhan-Kimberly which is one of the pioneers in our nation to practice social responsibility into their management. That is why we chose this corporation especially in this critical juncture where customers very much care about social responsibility when making their choices.
1.2 Company Introduction
Yuhan-Kimberly was established in 1970 by Mr. Yu II-Han as a joint venture of Yuhan-YangHang,a medicine company and Kimberly Clark, an American medicine company. It is one of the subsidiaries of Yuhan-Yanghang while Yuhan-Yanghang holds a 30% quota and Kimberly Clark holds the rest of 70%. Owned by Mr. Kim Joong Kun right now, the company mainly produces almost all the products that are necessary for the health and well-being of people such as feminine products, diapers, and even Kleenex. Besides the company's huge success, the company is special enough, for being the first-ever company to produce such items in Korea. Reportedly, it is earning about 905 billion won per year.
It is also very important to mention a little bit about the founder of the company, Mr. Yu II-Han who devoted most of his lifetime managing the company. It was during 1920s that he decided to establish a medicine/health care company because he saw the reality of Korea where so many people were dying just because there were not enough medical/health care products. So he embarked on a medicine company, 유한양행 and expanded the business by building many subsidiaries including Yuhan-Kimberly. Throughout his years of management, he insisted on crucial managing philosophies to his employees which are human respect, customer satisfaction, social responsibility, and value creation and among them, he emphasized social responsiblity very much.
1.3 History
The major developments that took place in a chronological order are shown in the table below.
Year Context
1970 Yuhan Kimberly established
1971 Presented the 1st Kotex
1983 Presented the 1st baby diapers Huggies
1984 Started “Keep Korea Green”
1995 Presented “White”

참고문헌

- Website of Yuhan-Kimberly ( http://www.yuhan-kimberly.co.kr/)
- http://innotb.tistory.com/84?srchid=BR1http%3A%2F%2Finnotb.tistory.com%2F84
- http://blog.naver.com/anlichol/150026173227
- 2008 Sustainability Report of Yuhan Kimberly pg. 8-9, pg. 29,
- 2007 Sustainability Report of Yuhan Kimberly pg. 15-21
- (세계가 배우는 한국기업의 희망), Written by 문국현 pg 3-30, pg. 92-128
- (문국현의 희망 편지 : 우리가 함께 살아갈 세상을 위하여)
pg 145-160
- http://www.kotexwhite.com

#the #to #of #and #is #in #that #for #company #as

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