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분야
pptSituation analysis
SWOT Analysis
Marketing goals, objectives & strategies
Financial Information
Conclusion & Implication
Awareness & Market share
Targets : Busy working women
Young housewives
People who have to control their weight
People have eating disorder
(EX. Anorexia ,bulimia)
Distribution complement : kindergarten, hospital
in-flight meals , etc
Current Marketing Strategy and Performance
“Morning Tofu”
Differentiation strategy
Emphasize following 5 advantages
Domestic
beans
3NP
(Natural
processing)
No artificial ingredients
Traditional making process
‘Easy Peel’
Current and anticipated organizational resources
In 2006,
CJ built high-tech soybean plant in Jin-Cheon
Produce 150,000 Tofu a day
Cultural and structural issues
Life style change
Health and diet
Safety food
Small package food popular
Choi Ji-Hyun the rest.2007. Improved scheme for connection between
food industry and agriculture. Korea Rural Economic Institutes
Han Sang-bae. 2005. Research related to sanitation of bean curd. Korea Food & Drug Administration
Liu, KeShun (1997), Soybeans: Chemistry, Technology, and Utilization, Springer
"Deep Seawater Business To Develop Local Economies".
Japan for sustainability. Retrieved on 2008-01-05
-Website
http://www.cj.co.kr http://www.happycong.co.kr
http://www.pulmuone.co.kr http://www.kiet.re.kr/index.jsp
http://www.manet.go.kr http://www.nso.go.kr
www.wikipedia.or.kr www.thinkfood.co.kr
www.fnnews.com www.hankyoung.com
http://dart.fss.kr/ http://english.cj.net/
www.wikipedia.org www.thinkfood.co.kr
www.fnnews.com www.hankyoung.com
-Press release
http://www.e-today.co.kr/200707/news/newsview.php?TM=news&SM=0101&idxno=182355 2008-09-03
-Blog
http://blog.naver.com/aniranika?Redirect=Log&logNo=140017561456
http://blog.daum.net/milkyspa/16217318
http://www.zenwealth.com/BusinessFinanceOnline/FF/PercentageOfSales.html
http://blog.naver.com/aniranika?Redirect=Log&logNo=140017561456
http://blog.daum.net/milkyspa/16217318
