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[마케팅조사론] SK브로드밴드의 경쟁을위한 고객평가(영문)

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레포트 > 경제경영계열
2010.01.15
32페이지 / ppt
1,800원
54원 (구매자료 3% 적립)

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[마케팅조사론] SK브로드밴드의 경쟁을위한 고객평가(영문)에 대한 자료입니다.

1. Product Selection reasons
2. SK broadband Corporate Profile
3. Combination Products
- Internet Telephone
- IPTV
- Internet
4. Union goods Questionnaires inquiry
5. Performance Analysis and Conclusion

본문내용

1. Product selection reasons(1/1)

SK Broadband is a leading technology and continuous customer satisfaction-oriented
management based on high-speed Internet access through a variety of product
configurations provide a differentiated experience for digital communications markets.
Recently come to the internet telephone and telecommunications services and IPTV,
and widened the area. Internet and telephone, IPTV and our lives are closely related.
According to statistics During the last quarter of 2,3 SK Broadband No mobile subscribers
has achieved a # 1 ranking. However, IPTV share, KT and LGpowercomm 1, 2 and 3 above
to my above.
This statistics say telecommunication businesses are in fierce competition with frequent
change of market share instead of being exclusive of no single specific business.
There are few major telecommunication businesses in Korea, and their competition is easily
seen by various marketing activities on TV commercials or outdoor ad boards.
I got to have an interest in SK Broadband combination products among Korean
telecommunication businesses, and also want to compare their strategies and marketing
activities such as KT - QOOK and LG-Powercom.

1. C.E.O (1/3)

born : December 21, 1957 (Seoul)
SECTOR : Sk broadband c.e.o
Educational background : washington university st. louis
graduate school Ph.d. in economics
career : 2007 SKtelecom Internet Business Managing Director
2007.08 SK Communications Co-President
2008.03 hanarotelecom c.e.o
2008.09 SK broadband c.e.o

Management philosophy
- Customer-oriented service and innovative technology
will continue to contribute to the implementation
of the customer happy. To this end, marketing, network,
quality, and service capabilities to create customer
value, I'm newly renovated. In addition, all the values
of the company's innovative customer-centric
convergence by extending the possibility of never
seeing anyone will realize.

#the #and #of #to #Internet #SK #in #for #speed

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