소개글
[마케팅] 아웃백 마케팅전략(영문)에 대한 자료입니다.
목차
* Company introduction
1. Define the organization’s mission
2. Set Marketing objectives
3. Perform a situation analysis [S.W.O.T.]
4. Develop a Marketing strategy include the following Tactical Plans
6. Monitoring Results Plan
본문내용
1. Define the organization’s mission
Mission: NO rules, just right!
The Company’s goal is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere suggestive of the Australian Outback.
2. Set Marketing objectives
Making Outback's image more comfortable to people.
3. Perform a situation analysis [S.W.O.T.]
Strength
1. Independent managerial system
2. Assistance of the head office
3. Quality of food
4. Discriminative operation every shop
Weakness
1. Concern about system weakness because of independent store
2. Temporary employee
3. High job displacement rate
4. Relationship weakening with shop
Opportunity
1. Growth of eating-out culture
2. Income level elevation
3. Expansion of western-style
4. Offer cultural space