소개글
KT 광고분석(영문)에 대한 자료입니다.
목차
Introduction
Motivation we choose
3C Analysis
(Company/Competitive/customer)
Advertisement analysis
- Show -> QOOK -> Olleh
Proposal
본문내용
SHOW
KTF was the 2nd Telecom company in Korea following the 1st one, SKT
throwing away its past image of second leading company.
With 3G technology, launching new service brand, SHOW
First advertising of ‘Show’ –Sperm (정자편)
Message of strategy
Objective of Ads
show
technology of 3G
Young generation
Show’ for the sake of differentiation to the other brands.
Creative and exiting image