[재무회계] Financial analysis of Amazon.com and ebay(영문)

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[재무회계] Financial analysis of Amazon.com and ebay(영문)에 대한 자료입니다.
목차
Motivation for the case study
History of Amazon.com
History of ebay
Ratio analysis
본문내용
History of ebay

Founded by Pierre Omidyar in 1995
Began business as a personal website
Entered into its first third-party license with travel agencies
Expended product categories to any saleable items


eBay has built an online person-to-person trading community on the Internet.

eBay has both streamlined and globalized traditional person-to-person trading.

Browsing and bidding on auctions is free of charge.

The binding contract of the auction is between the winning bidder and the seller only.


Current ratio is a measure of short-term liquidity.
The unit of measurement is either dollars or times.


A relatively high net profit margin is
obviously desirable. This situation corresponds
to low expense ratios relative to sales.