CASE Black Diamond Equipment

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레포트 > 경제경영계열
2010.04.30
9페이지 / doc
1,800원
54원 (구매자료 3% 적립)

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경제학 용어 정리(용어사전)

[경제학] Glossary(p.1~42)

[경제학 입문] Glossary(p.1~42)

[마케팅]미니골드 마케팅 전략

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CASE Black Diamond Equipment에 대한 자료입니다.

SUMMARY
The market for mountaineering equipment
Competition in the Mountaineering Equipment Industry
Retailers
Wholesalers
Manufacturers
Black Diamond’s Operations
The Black Prophet
Discussion Questions.
Retailers
Wholesalers
Manufacturers
Reference

본문내용

CASE Black Diamond Equipment
SUMMARY
Black Diamond’s top management team had gathered to discuss the defect of its new product, the Black Prophet, which is axe for climbing up an ice wall because one of the its customer had a equipment problem made by Black Diamond while he was climbing the frozen waterfall. The top management team should make a conclusion whether or not its new products should be launched. They also wanted to find out how this problem could happen. They were very wary of this emergence situation not only because of its image for customer, but also if Black Diamond had to discontinue its axe program, all European competitors would step in and copy the technology that they worked so long to perfect.

참고문헌

Principles of marketing 12e, page 488, Philip Kotler, Gary Armstrong
Marketing Management 8e, J, Paul Peter, James H, Donnelly, Jr.
http://www.bdel.com

#Black Diamond Equipment # 마케팅 # 블랙 다이아몬드

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