![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-1](http://images.happyhaksul.com/thumb/443/442368-0001.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-2](http://images.happyhaksul.com/thumb/443/442368-0002.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-3](http://images.happyhaksul.com/thumb/443/442368-0003.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-4](http://images.happyhaksul.com/thumb/443/442368-0004.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-5](http://images.happyhaksul.com/thumb/443/442368-0005.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-6](http://images.happyhaksul.com/thumb/443/442368-0006.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-7](http://images.happyhaksul.com/thumb/443/442368-0007.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-8](http://images.happyhaksul.com/thumb/443/442368-0008.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-9](http://images.happyhaksul.com/thumb/443/442368-0009.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-10](http://images.happyhaksul.com/thumb/443/442368-0010.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-11](http://images.happyhaksul.com/thumb/443/442368-0011.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-12](http://images.happyhaksul.com/thumb/443/442368-0012.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-13](http://images.happyhaksul.com/thumb/443/442368-0013.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-14](http://images.happyhaksul.com/thumb/443/442368-0014.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-15](http://images.happyhaksul.com/thumb/443/442368-0015.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-16](http://images.happyhaksul.com/thumb/443/442368-0016.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-17](http://images.happyhaksul.com/thumb/443/442368-0017.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-18](http://images.happyhaksul.com/thumb/443/442368-0018.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-19](http://images.happyhaksul.com/thumb/443/442368-0019.gif)
![[국제마케팅] Rosenbluth International의 국제 마케팅 전략(영문)-20](http://images.happyhaksul.com/thumb/443/442368-0020.gif)
분야
docⅠ.1.Introduction
Ⅰ.2.Rosenbluth International overview
Ⅱ. Digital Revolution Crisis
Ⅱ.1. Basic Business Model of the Traveling Industry
Ⅱ.2. Digital Revolution Crisis
Ⅱ.3. The impacts of crisis
Ⅲ. Changing the Business Model
Ⅲ.1. Comparing leisure travels and business travels
Ⅲ.2. New Business Model of Rosenbluth International
Ⅲ.3. Innovative Information System
Ⅲ.4. Business Process Reengineering
Ⅳ. Result Evaluation
Ⅳ.1. Increase in Sales
Ⅳ.2. M&A
Ⅳ.3. Background of Success
ⅴ.Conclusion
Rosenbluth International is a travel agency founded in 1892 in Philadelphia, U.S.A., and according to the data in the year 2000, it was ranked the 3rd in the world traveling market with the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Besides the facts that have been mentioned about this firm, it has an important history of change which we can learn from. We focused on the changing process of this firm beginning from 1994 to 1999 and tried to analyze it broadly.
First of all, the Business Process Reengineering.
This concept was first used in the Harvard Business Review titled
