Zara 자라 IT 사례(영문)

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 경제경영계열
2010.06.29
17페이지 / doc
1,200원
36원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

추천자료

Zara 자라 IT 사례(영문)

Zara 자라 국제경영 사례(영문)

[국제경영] 패션 Zara 자라 국제확장 전략(영문)

SPA 브랜드의 인적 자원 관리(영문)

[국제경영] ZARA 자라 분석(영문)

이랜드 스파오(SPAO) 마케팅전략

[경영학] 패션 브랜드 자라(ZARA) 국제시장 진출 성공 전략(영문)

Zara 자라 Fast Fashion사례(영문)

영문 The Missing 불견 영화 대사

[마케팅] 자라 ZARA 마케팅(영문)

소개글

Zara 자라 IT 사례(영문)에 대한 자료입니다.

1. Introduction
2. Current Situation

2.1 Business Model
- Speed and Decision Making
- Marketing, Merchandising, and Advertising
- Financial and Growth
2.2 Operation
- Ordering
- Fulfillment
- Design and Manufacturing
2.3 Information Technology
- Approach and Organization
- Zara’s IT system supports
- Store (DOS &POS)
2.4 Competitive Advantage
- Speed
- Decentralized decision making
- Little Investment on IT
3. Problem
3.1 Inventory problem
3.2 Excessive resources & waste of human resources
3.3 System uncertainty (in terms of DOS operating system)
3.4 Integration problem
4. Solution
4.1 RFID (solution for 3.1&3.2)
4.3 Change in operation system and establish Network (solution for 3.3)
4.4 Case from DELTA Airline (solution for 3.4)
5. Conclusion
6. Issue
7. Reference List

본문내용

2. Current situation

2.1 Business Model

- Speed and Decision making

Ortega, Castellano wanted to take advantage of the intelligence and trust the judgement of employees throughout the company, instead of relying on a small set of decision makers. So store managers were given much more responsibility than those at other large clothing chains.

A group of people at La Coruna called "commercials" had great discretion in deciding what clothes would be designed and produced. And another group of commercials, called store product teams and served as sat in close proximity to the product teams and served as La Coruna's main interface with Zara stores around the world. They communicated what they had seen and heard to the design teams, helping them keep abreast of fast-changing trends and demands.

- Marketing, Merchandising, and Advertising

1. Zara did virtually no advertising but spent relatively heavily on its stores.
2. Garment prices were determined by product manager.
3. The company intended its clothes to have fairly short life spans.
4. Zara had decided not to sell clothes over the Internet.

참고문헌

Andrew, M. & Vincent, D. & Anders S. (2007). Zara: IT for fast fashion. Harvard Business School.

RFID Journal. (2009). RFID News Roundup. Retrieved April 12, 2009, from http://www.rfidjournal.com/

WIKIDIPIA, (2009). Zara’s Product. Retrieved April 11, 2009, from http://en.wikipedia.org/wiki/Zara_(clothing)

Business know-how. (2009). The root cause of many inventory problem. Retrieved April 12, 2009, from http://www.businessknowhow.com/manage/invprobs.htm

HOWSTUFFWORK, (2009). How RFID works. Retrieved April 15, 2009, from http://electronics.howstuffworks.com/rfid.htm

#the #and #to #of #in #Zara #is #it #be #they

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료