[소비자행동론] 여성의 소비성향 분석

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레포트 > 경제경영계열
2010.07.09
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동성연애자와 공동체

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[소비자행동론] 여성의 소비성향 분석에 대한 자료입니다.

1. Attitude
1) Foaming Attitude
2) Changing Attitude

2. Problem Recognition and Information Search
1) Problem Recognition
2) Information Search
3) Option Assessment
4) Purchase Decision

3. House hold influences and consumer behavior

4. Motivation

본문내용

‘The number of people living alone has been steadily growing. The number of people living alone has exceeded the number of households comprised of the classic nuclear family a married couple and their natural children. Part of this shift is the growing change in social norms. People living alone use to be viewed with sadness. Talking to himself at family get together. Self esteem is not based on having children and being married anymore.
Today, widowed, separated or never married, or gay often have relationships and responsibilities that must be addressed. Singles are a nation. They are now a significant force in American culture. There’s no doubt singles who make an effort to do financially prudent things–buying homes and opening up retirement accounts early–wind up better off than their married friends. Financial independence opens up a variety of avenues for single men and women. Economics also probably plays a role, more people are going to college, meaning that they eventually get higher paying jobs that allow them to live by themselves.
Living alone doesn’t have to be a lonely experience. It doesn’t matter if you are living alone by choice or not, it could be a rewarding experience. While there are, without doubt, advantages to living alone, a person’s decision to do so would probably depend largely on his or her particular situation.
Living alone can be peaceful and enjoyable. If people find themselves living alone, it does not have to mean to be lonely, or anti-social. People can always have friends and family over to visit.
When people live alone, they want to find out their hobbies or what they want to do. It is the one of the most important things for people who living alone. Single woman is Nike commercial’s one of the targeting. They read not only social influence but woman’s mind. To know what is the current social environment is really important when people make the ads. Without understanding of that, it’s hard to succeed in the market. Jogging can be one of the things for single woman want. It can be pleased them because jogging keeps their body health and make their nice body of shape. If the Nike ads had made long time ago when people struggle with their daily food, I wouldn’t have succeeded in the market.

4. Motivation

What we learned motivation in the class is defines as “an inner state of arousal.” With aroused energy to achieving a goal. Consumer can be motivated by watching Nike ad. It can be several ways to people

#소비성향 #소비자행동론 #소비 #성향 #소비자

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