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[미디어경영론]스마트폰의 등장과 경영 및 라이프 스타일변화에 대한 자료입니다.
목차
Part1_ Appearance
What is Smart Phone & App store?
Part2_ Change
User
Businesses
Part3_ Application
The practical use of 3company (App & SNS)
Time Warner
Endemol
CJ media
Part4_ Conclusion
본문내용
Features…
Applications that
you want to install and can be added or deleted.
Directly to the Internet using
wireless Internet access
Users want to create own applications
Cable operators broadcast channels (PP)
has led the launch of the smart phone applications.
Smart phone applications are
not immediately affect revenue.
But,
by increasing brand awareness
as an opportunity to develop new business models is expected
to be able to take advantage of.
The change of user with using smart phone
3 changes of user’s cognition
1. transcend time and space
2. Reorganization of the time
3. Extension of human
Functional extension
Self-expansion
The change of
businesses with using media
Changing conditions
Build social networks
in the company network.
(Ex: Intranet, KT’s Social media team)
Around 170 Korean company
have Twitter account.
(Ex: Samsung, LG, KT, SKT and so on)
Most employees use smart phones.
CEOs are active in the online community.
Attention to open-content market.
(Samsung, SKT, KT expanding business to the AppStore)