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분야
pptA. SONY is a leading multinational conglomerate corporation
B. SONY is losing its position
II. Analysis of Organizational Structure Elements
A .Company Structure
B. Sony’s Board of Directors
C. Business Groups
III. Analysis of the Elements of Sony Corporation
A. Sony’s Problems
B. Samsung’s distinguishable character against Sony
IV. Recommendations for Sony
Employs more than 171,000 people worldwide.
Annual revenue in 2009 was almost $8 billion, with almost $1.5 billion in profit.
Comprises of diverse divisions
B. SONY is losing its position
Profitability falling gradually since 1997 from 8% to 1% in 2006
No more worlds first, creative products
Problem of organization rather than engineering
The Trend in Digital Revolution: Convergence
Distinct/separate products overlap/compete.
Crucial that divisions within Sony cooperated with one another to
maximize synergy.
Sony’s Digital Music Players Case (1999):
Memory Stick Walkman vs. VAIO music clip
No cooperation/resource sharing.
Both products of Sony were inferior to
iPod and neither was successful.
Two different DNAs
Masaru Ibuka:
An engineer; enjoyed playing with technology.
Struggled to develop experimental technologies.
Akio Morita:
A born entrepreneur.
Entered entertainment business.
