[마케팅] Collaboration in Clothing industry(의류산업의 협력)

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[마케팅] Collaboration in Clothing industry(의류산업의 협력)에 대한 자료입니다.
목차
Intro.
- About new trend ‘Collaboration’
- Why Customer wants collaboration

Academic approach
- Definition of Collaboration
- Levels of Collaboration
- Types of Collaboration

Practical approach
- Homogeneous industry
- Case of +J
In heterogeneous industry
- Case of LG Prada Phone

Conclusion
- Summary of new trend
- Conclusion
본문내용
■ Since year 2007, Uniqlo launched Designer Invitations Project
▪ The list of Collaborated Designers
- Phillip Lim
- Felipe oliveira baptista of MaxMara & Cerruti 1881
- Adam Jones of Christian Dior & Kenzo
- Japan Local designer ‘Mint Designs’
The Prada phone, developed in conjunction with LG, was well received and helped the brand to reach new audiences…
- From 100 Best Global Brands 2008
The significant decrease in ROI
2. The expected future profitability of LG bys analysts decreased
3. . The advertisement expense is recognized as loss because the brand sales did not increased
참고문헌
• IR report from Fast Retailing
- Business results for 2009Aug, fast Retialing, 2009/10/08,
Business results for the year to August 2009 & estimates for the year to end August 2010
• Uniqlo recorded 650 Billion KRW as 3 days sales revenue
- Asia economics, 2009/10/06, http://kr.news.yahoo.com/sports/mlb/view?aid=20091006164855579f3
• Uniqlo has broke their net profit record
- Hankyoung.com, fashion@bntnews.co.kr, 2009/11/12, http://bntnews.hankyung.com/
• Best global brands 2008
- Interbrand, www.interbrand.com
• The rise of PRADA – is LG just working as a OEM company?
- BreakNews, Kim KT, 2008/10/27, http://www.breaknews.com/sub_read.html?uid=90050§ion=sc3
• An Analysis on Cases of Fashion Collaboration Strategy
- Jang, Eun-Young(2006), Journal of Fashion Business Vol. 10, No. 6, pp.110~121
• "How to define a collaboration strategy that drives business value“
- Betsy Burton(2005), Gartner, July.
• "Creating Collaboration, ASTD's Source for E-learning",
- Jennifer Hofmann,2003/ 09/ 23), Retrieved 2006/11/29, fromhttp://www.learningcircuits.org
• "Joint Marketing of Fashion Industry, Collaboration Case studies“
- Samsung design net, 2006/01/27, Retrieved from 2005/12/01, http://www.samsungdesign.net
• "Creating a collaboration strategy: Aligning Solutions to Business Needs“
- Larry Cannell(2005), Collaboration Loop's Spring 2005 Web seminar,
Collaboration Technologies Conference April.