소개글
[경영학] Google(구글)의 경영 사례 분석에 대한 자료입니다.
목차
1.Google’s background
2.Google’s vision and mission
3.Core Competency
4.SWOT Analyze
5.Describe the company structure
6.Objectives
7.Google’s Plans
8.Google’s ethics principle.
9.Google.org
10.Social responsibility and ethics
11.Future socially ethical and responsible behavior
본문내용
What is Google.org?
-The Charitable institution of Google
Google.org uses Google's strengths in information and technology to build products and advocate for policies that address global challenges.
Today, Google.org builds technology products to address global challenges such as climate change, pandemic disease and poverty. They focus their efforts on activities that are uniquely suited to Google's engineering teams, global infrastructure and user-driven approach, taking advantage of their ability to innovate and scale.
Google.org also helps with Googler volunteering, Google Earth outreach and clean energy advocacy, and other green initiatives such as RechargeIT.
Google’s project
’5 contributions to public welfare’
(구글의 사회공헌 5대 프로젝트)
1. Prevention of Disease and Disaster
(질병,재난 예방)
2. Development of low-priced Alternative Energy
(저렴한 대체에너지 개발)
3. Commercialize of hybrid car
(전기겸용 하이브리드 자동차의 상용화)
4. Support Small and medium enterprises of Developing country
(개도국 중소기업 지원)
5. Improvement of Public services
(교육,보건위생 등 공공 서비스 개선)
Prevention of Disease and Disaster
Google Flu Trends uses aggregated
Google search data to estimate flu
activity in near real-time in 20
countries. It can help both public
health officials and the public make
more informed decisions about
preparing for the flu.
Development of low-priced Alternative Energy
RE