소개글
월마트경영전략에 대한 자료입니다.
목차
1.Introduction
2.About China & Japan
3.About Germany, Mexico, and U.K
4.Conclusion
본문내용
World’s biggest retailer
Sells Grocery & General Merchandise
One Hour Photo Studio
Pharmacy & Optical Centre
Tire & Lube Express
Gasoline station
Fast Food Outlet
Garden Centre
Pet Shop
Also feature hair and nail salons, a video rental store, a family fun center, a branch of a local bank
Q.3
In each country, did Wal-Mart make any significant changes in terms of ownership and control of its stores after it entered the market? If so, what were those changes and what factors influenced their occurrence? Were these changes successful? Why or why not?
Wal-Mart acquired Seiyu piece by piece until it became a wholly-owned subsidiary.
It fired 25 percent of headquarters staff, including 1,500 employees and managers, when it took over Seiyu.
Mass firings are not normal occurrences in Japan, and the country as a whole took great offense.
Overall, Wal-Mart has many obstacles to overcome on the cultural front.
Wal-mart has entered to Global market with confidence of success in
domestic Market , believe of Global market chances and consider of
each Global market’s conditions.
But, because of regal, cultural or economic conditions restrictively
disturbing Wal-mart’s business occasionally.
As we can confirm in prior contents, Wal-mart’s advance was not
very successful as far as they expected.
We can learn something implications from Wal-mart case,
Considering target market’s potential
Considering strategy’s possibility in target market
Having flexibility in far different market(do not stick own strategy all time)
None of company can enter all market successfully