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소개글
[관광문화] 쇼핑투어리즘에 대한 자료입니다.
목차
1. About Our Research
a. topic
b. site
c. purpose
d. methods
e. process
2. What is Shopping Tourism?
3. Shopping Tourism in Korea
4. Shopping Tourism in Asia
a. Japan
b. China
5. Analysis of Shopping Tourism
6. Conclusion
7. References
본문내용
4. When coming here what attracts you the most:
a) Sellers speaking your language or at least trying to:15%
b) Food, popular restaurants:40%
c) Sightseeing:45%
5. Would you buy items that are fake (piracy):
a) Yes:60%
b) No:40%
☞In Korea, there are several complaints from foreign tourists. For example, one is insufficient sizes in clothes. Another one is difficulty in communication between sales persons and customers due to a limited proficiency in English. The other one is inefficiency in shopping mall systems like an infrequent use of credit cards.
- Analysis about Korean shopping tourism by scholars
-The changes of Korean shopping tourism products according to era.
According to the market result of domestic shopping tourism product, shopping ratio of foreign exchange earnings has been steadily increasing. In addition, Tourists to South Korea’s main tourist shopping items are changed with times.
1960s: traditional handicraft.
1970s: traditional handicraft, amethyst, toys
1980s: shoes, leather goods, ginseng, jewelry.
1990s: clothing, groceries, shoes, leather goods, traditional handicraft
In the past, many tourist tended to purchase mainly traditional handicrafts. However, as time passed, the type of shopping products recently have become various and clothing and food etc are preferred.
-the change of shopping tourism place
참고문헌
- Transactions : Seoul Tourists' Perceived Product Satisfaction and Retail Competitiveness during Fashionable Product Shopping -Comparing Japanese, Chinese, and USA Tourists
Kim Hyun Sook, Choi Eun Jung, 2009
- A study on the Market condition in the domestic tour shopping goods and the Improvement about Culture-related Fashion items - In the Focus of Insadong and Iteawon
Jeong On Seul Gi, Jeong Sung Hye, The Institute of Korean Fashion Design, 2002
- A study on comparison to county
Lim Byung Hoon etc., 2005
- Shopping tourism, retailing, and leisure
Dallen J. Timothy, Channel View Publications, 2005
- A magic concept for the tourism industry? Tourism management (1991) pp.9-11
M. Jansen-Verbeke, Leisure shopping
-http://www.lifeinkorea.com/Travel2/15
-http://www.lifeinkorea.com/travel2/seoul/12/