![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-1](http://images.happyhaksul.com/thumb/467/466290-0001.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-2](http://images.happyhaksul.com/thumb/467/466290-0002.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-3](http://images.happyhaksul.com/thumb/467/466290-0003.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-4](http://images.happyhaksul.com/thumb/467/466290-0004.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-5](http://images.happyhaksul.com/thumb/467/466290-0005.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-6](http://images.happyhaksul.com/thumb/467/466290-0006.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-7](http://images.happyhaksul.com/thumb/467/466290-0007.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-8](http://images.happyhaksul.com/thumb/467/466290-0008.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-9](http://images.happyhaksul.com/thumb/467/466290-0009.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-10](http://images.happyhaksul.com/thumb/467/466290-0010.gif)
![[국제경영] 아모레퍼시픽(AMOREPACIFIC)의 경영사례(영문)-11](http://images.happyhaksul.com/thumb/467/466290-0011.gif)
분야
hwpPart 2 Foreign Market : ITALY
Part 3 Entry Mode : JOINT VENTURE
Part 4 Conclusion
AMORAPACIFIC Corporation's entry into the chinese market dates back to the early 1990s. In 1993, when the opening up of China had yet to be accelerated, the corporation had already founded a local company-AMORAPACIFIC Cosmetics(Shenyang) Co., Ltd.-and supplied Mamonde and Amore products to department stores and specialty shops mainly in the three northeastern provinces of Shenyang, Changchun and Harbin. Since then it has continued to reinforce its sales capabilities to maintain the fourth-or fifth-largest market share in the northeastern Chinese market and deliver stable and profitable growth.
FRANCE
AMORAPACIFIC Corporation signed a technology alliance with the French company Coty in September 1959, began exporting SOON products to France in October 1988, and founded a local corporation in Chartres, France in September 1990 before finally launching its ambitious brand Lolita Lempicka in April 1997.
The U.S
AMOREPACIFIC Corporation's American business activities are being undertaken with a focus on the company's flagship brand AMOREPACIFIC, which is a modern distillation of oriental beauty. AMOREPACIFIC, on the cornerstone of its success in NewYork and Seoul, is solidifying its position as a genuine prestige as well as communication the unique world of its brand to new foreign markets.
Part 2 Foreign Market : ITALY
Italy Analysis
Selection Factors
Italian cosmetics market trends report (KHIDI)
http://www.amorepacific.co.kr
http://www.erbolario.com/int
http://www.globalwindow.org
http://www.naver.com, http://www.google.com
http://www.asiae.co.kr, http://www.asiatoday.co.kr, http://www.cbs.co.kr
http://www.edaily.co.kr, http://www.hankyung.com
