소개글
[글로벌마케팅] KUMHO TIRES(금호타이어)의 유럽진출 사례(영문)에 대한 자료입니다.
목차
1.General Information
2.Tire Industry in Europe
3.Kumho Tires in Europe
4.Recommendation
본문내용
Domestic Market leader
with Hankook Tire in Korea
Capital : 350 Billion KRW
Employees : 5,341 (2009)
Organization Status
- Domestic sales: 10 locations in 2 regions
- Foreign sales:
9 subsidiaries, 13 branches and 4 offices
- 4 R&D centers
1960: Started as “Samyang Tire”
1965: Initiated export of 7,700 tires to Thailand
1980: Received $100 million export award
1992: 1st Korean tire maker to join Global Big 10
1996: Changed company name to “KUMHO TIRES”
2005: Listed in both Korea and U.K.
2006: Established sales subsidiary in China
is large, with more than $130 billion turnover in ‘07
is necessary, as everyone has and needs tires
creates more than 600,000 direct employment
has significant influence on pollution and global warming
is dominated by 12 global companies