[경영정보시스템] YouTube(유투브)의 경영정보 사례 분석(영문)

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레포트 > 경제경영계열
2010.09.27
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[경영정보시스템] YouTube(유투브)의 경영정보 사례 분석(영문)에 대한 자료입니다.

I. Introduction
II. Youtube History
III. Youtube Service
i. What is Youtube
ii. Users Generated Contents (UGC))
iii. Youtube Channel
iv. Youtube as a Social Network system
IV. Youtube Competitors
i. MySpace.com
ii. Facebook
iii. AOL Video
V. Competitive advantage
i. SWOT
ii. Five Forces Model
VI. Youtube in Korea
VII. Conclusion

본문내용

 Company History

YouTube had become one of the largest video communities on the net. This popular video sharing website lets its users view and upload files. Besides hosting videos, this service lets the users to rate the videos available on the site, add their comments, and subscribe to their favorite producers.
YouTube was founded in February 2005 by three former PayPal employees, Chad Hurley, Steve Chen and Jawed Karim and in April its first video - a video of Jawed Karim at San Diego Zoo - was uploaded to YouTube. Through investments of the company Sequoia Capital it was officially launched in December of the same year. Soon after, it became an instant hit among its users. By the next year it was already ranked as the fifth most popular Website, far out-pacing its competitors’ growth rate, with a share over 60 percent of all videos watched online. At that time 65,000 new videos were uploaded every day and 100 million video clips were viewed daily.
In October 2006, Google Inc. announced that it had reached a deal to acquire the video sharing giant. The deal closed on November 13, 2006 even though it was not yet earning a profit. Many of Google’s intentions with this merger were still unclear, as legal issues were involved in the free posting of copyrighted materials. However, Google was prepared to cover the costs of this legal activity. YouTube began removing copyrighted materials upon notification from the legal copyright owner. As a result YouTube’s content was seen as unattractive for brand advertisers who remained unwilling to place their marketing messages. Nevertheless YouTube reached agreements with several firms, such as MTV, E! Networks, CBS Corporation, and Sony BMG, to place branded content on the site.
By June 2008, 38% of videos viewed in Internet came from YouTube, the closest competitor came to represent only 4%. Although Google did not reveal the figures, it was estimated that the site generated U.S. $ 200 million that year. In that month, an announcement on the YouTube home page daily cost $ 175,000, and the customer must commit to spending 50,000 additional dollars on ads on Google or other pages on YouTube. However, because the content of the vast majority of YouTube videos did not attract advertisers, ad prices collapsed. YouTube proceeded to put pressure on movie studios and television to produce quality video content, and gave them prominent channels, which announcements could present premieres of short films and television. Also came to place ads before the start of a video, but then discovered that 70% of users left the site before it was over.
YouTube's relationship with TV production companies and film has been mixed. Viacom lawsuit against YouTube continues billion for 1000, which started in March 2007 for alleged massive violation of copyright. In addition, Disney signed in late March 2009 an agreement with YouTube, allowing transmission short video of the ABC and ESPN. Disney may submit ads on YouTube with this treatment. In April 2009, Google announced that YouTube signed alliances with some Hollywood studios that the site could show television and full movies. In January 2010, launches YouTube Rentals, an online video store service with full-length movies which can be viewed instantly after payment.

 Youtube Service
 What is Youtube?

#경영정보 #경영 #정보 #유투브 #경영정보시스템

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