소개글
NOKIA(노키아)의 Mobile Game User Experience분석(영문)에 대한 자료입니다.
목차
1.Objective & Scope
2.Research Process
3.L.ist of Consumer Needs
4.Consumer Journey Map
5.Optimized Consumer Offering Portfolio
6.Channels for Each Consumer Offering
7.Summary
본문내용
“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing interesting and enjoyable mobile game
“I try a new game with my friends phone and purchase it if it’s fun.”
Mobile game users do not really want to play mobile game together; they tend to regard mobile game as simple, playing-alone game
“It would be too much of a hassle to try to play mobile game with other people.”