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분야
ppt2.PEST
3.Poter’s 5 Forces
4.SW0T
5.Alternative
6.Valuation
7.Strategy Implementation
- Strong brand recognition
- Sophisticate media contents
- Display advertisement
W
- Decrease of AD share in the market
- Weak search engine and poor at connecting between its search algorithm and advertising network
O
- Acquiring AC, a social media company
- Alliance with Nokia in the Mobile market(Smart phone)
- Alliance with MS in the search and AD market
- Open Platform market
T
- Strong competitors
- Consumer attitudes towards online-ad become more negative.
Consumers demand more sophisticated services
Prosumers
Facebook became the single largest display ad site in US
Now, Google get 5% of net income from operating
Open Platfrom business
Let’s assume if Yahoo! also get the same portion of net income from Open Platfrom business
We estimate that
65.2(Google’s in 2009) * 5% = $ 3.26 million
Yahoo 5yr Avg Income 8.60 + 3.26 =$11.86 m
Corporation Value = 11.86 / 0.115 = $103.13 m
