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[소비자 행동론] 대한항공 소비자 만족도 조사(영문)에 대한 자료입니다.
목차
1.Why Korean Air?
2.Introduction for Korean Air
3.Top 10
4.Conclusion
본문내용
Company Name : Korean Air
Date Established : March 1. 1969
Fleets : 125 (As of April 30, 2010)
To be a Respected Leader in the World Airline Community
Excellence in Flight
Operational Excellence
Service Excellence
Innovative Excellence
"Welcome to Chicago, home of the 1908 World Series champions." "We know you have many choices in airlines, and we're just glad you can't afford any of the others."
--Southwest flight attendant
Everything at Southwest is done
with a sense of humor
▷ An inferior product's ability to increase the attractiveness of another alternative when the inferior product is added to the original choice set
For example, Provided a differentiated service compared to low fares airline Jin Air
Jin Air Co.,Ltd, formerly Air Korea is a low cost airline originating from South Korea. It is a full subsidiary of Korean Air