[마케팅] 까스활명수 마케팅 분석 및 광고 분석 전략(영문)

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 경제경영계열
2010.11.01
10페이지 / hwp
1,400원
42원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

추천자료

[마케팅관리론] 동화제약 까스 활명스 큐 마케팅 사례 분석

[소비자행동분석] 제품과 소비자 태도형성의 관계(까스활명수를 중심으로)

품질경영-장수제품의 브랜드전략 조사(까스활명수, 동화제약)

[광고] 소화제 까스활명수Q 이미지 구축을 위한 브랜드재활성화

동화약품 마케팅전략의 문제점과 해결방안 보고서

[마케팅관리론] 동화제약 까스 활명스 큐 마케팅 사례 분석

[무역] 상품론 필기정리

[장수제품] 현재 제품수명주기에서 아직도 성숙기(장수제품)에 머물고 있는 기업의 제품 중에서 한 가지를 선택하여 그 이유가 무엇인지 설명하시오

[마케팅분석] 해찬들 태양초고추장 태양 마크 전략

[브랜드관리] 브랜드 성공 사례와 실패 사례

소개글

[마케팅] 까스활명수 마케팅 분석 및 광고 분석 전략(영문)에 대한 자료입니다.

Ⅰ.Introduction
1.'Gas WhalMyungSu' Brand
2.Consumer Analysis
3.Market Analysis
4.Competitor Analysis
Ⅱ.Main Subject: Analysis and Evaluate Ad Series
1.Ads from 1983 to 2004
2.Brand Revitalization
3.History Marketing
4.2010 Campaign
Ⅲ.Conclusion
1.Strength and Weakness of Gas WhalMyungSu Ad
2.New appeal method

본문내용

2004: New attribute link line (Emphasis on ‘11 galenical ingredients’)
An ad named of Gas WhalMyungSu in 2004 emphasized on its utilitarian function to inspire positive attitude from consumers. Unlike previous ads (highlighting on its use situation, efficacy or Bu-chae etc.), they intended to add new attribute link line (11 galenical ingredients) in consumers’ memory. Thus, they use it as a ad message.
Also, in this ad, Son Bumsoo appeared as a spoke person. He said “As many as 11 kinds of galenical ingredients. Is it worth saying it’s different, huh? Cooler, more relieved!” His smart, trustworthy image from his job (announcer) motivated consumers’ credibility toward ad message, familiarity or likability about its product positively.
And in the last part of this ad, "No WhalMyungSu without bu-chae" copy is located. Location of message also affects attitude forming of consumer. With recency effect, they could enhance consumers’ retrieval rate.

2005~07: Ads for ‘Brand Revitalization'
In 2005 and 2007, the new marketing ‘Brand Revitalization' appeared. Gas WhalMyungSu had not only loyal middle-aged and old-aged consumer but also old image because it had long history over 100 years. In order to change this old image, the company made two ads; one was executed in 2005, model was Kim Dongwan and another was executed in 2007, model was Lee Yunji. In these two ads, by using two young models, Gas WhalMyungSu targeted 20s and 30s.
Also two ads used 'Present Orientation - Executional Item'Cultural Values Reflected in Advertising Message between U.S and Korean Television Commercials (cho at al. 1999), so associtated youth with the product and imprinted it to consumers. In addition, a direct message about indigestion made their new

#마케팅 #분석 #까스활 #까스활명수 #명수

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료