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[경영학] 복합문화공간으로써의 찜질방 마케팅 전략에 대한 자료입니다.
목차
1. About ‘Sallim’
Brand name & Logo
Mission Statement
Organization
2. Analysis business (MACRO perspective)
3 C’s
Customer
Competitors
Company
SWOT analysis
3. Customer Insight
Target Customers & Marketing Strategies
A Big Chance
Customer’s needs
4. Market
Trends, market changes
Potential market growth
Analyze the market size in terms of potential customers
5. Analysis business (MICRO perspective)
Select target market
Forecast selected market trends
Site analysis for your business
SWOT analysis
본문내용
Name of company Location Fares(weekend, night)
Dragon Hill Spa
Yongsan-gu, Hangangno Adult:12,000
Child:6,000
Sports club Seoul Leisure
Songpa-gu, Ogeum-dong Adult:10,000
Child:4,000
Gang-byun Spa Land
Gwangjin-gu, Guui-dong Adult:8,000
Child:5,000
Oasis
Dongdaemun-gu, Jangan-dong Adult:8,000
Child:6,000
24hours Seoul Leisure sauna
Seongbuk-gu, Gireum-dong Adult:7,000
Child:5,000
숲속한방랜드
Seodaemun-gu, Bongwon-dong Adult:10,000
Child:6,000
SEA & ME spa valley
Nowon-gu, Junggye-dong Adult:8,000
Child:7,000
Sam-bu Health Land
Eunpyeong-gu, Sinsa-dong Adult:7,000
Child:6,000
Garden5
Songpa-gu, Munjeong-dong Adult:10,000
Child:7,000
Sam-il Gold Sauna
Gangnam-gu, Yeoksam-dong, Adult:9,000
Child:7,000
*Initial investment cost is high
*People with high blood pressure or
heart problems
should avoid these facilities.
*Have difficulties in change facilities
Target Customers
- Groups of people aged between 20-30 including
college students
-Family units
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
1)Event Sponsorship
2)Spend-Only School Point Card Contract
Family Units: Family Discounts, Gifts, Gift Vouchers