[유통경제학] 국내 대형 할인마트내 농산물의 유통 체계 분석(영문)

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[유통경제학] 국내 대형 할인마트내 농산물의 유통 체계 분석(영문)에 대한 자료입니다.
목차
I. Introduction



II. Present condition of big marts’ distribution in agricultural products.

1. Current distribution cost of agricultural products.
2. Sales weight in agricultural products of big marts.



III. Importance and structure change in distribution of agricultural products.

1. Structural change in distribution of agricultural products



Ⅳ. Analyze characteristic of rice sales of big marts.
1. Current distribution circumstance in rice and its sales characteristics of big marts.
(1) Current distribution circumstance of big marts.
(2) Sales price and its margin.
(3) Sale characteristics in packing units.
(4) Sales characteristic in brands
(5) Price off deals.



Ⅴ. Conclusion (affects of big marts to sales/distribution of rice)
본문내용

(3) Supply system in agricultural products of big marts.

Retail market of agricultural products can be divided by two markets. In a point of retail organizations’ view, there is a purchasing market that supplies agricultural products from producing districts and vendor of wholesale market to provides to customers. In addition, there is a market for sale the products to customers.

For the big marts, buyers will responsible to purchase agricultural products from principle suppliers, such as producer, producer organization, collectors and vendor of wholesale market, to sell this product to customers. Thus, there two markets which is purchasing market that made deals between variety suppliers and few buyers of big marts, and sales market that made deals between few branches of big marts and numerous customers. Although these two markets coexistent each other, they have significantly different characteristics in market structure.


Initial difference is number of trading partners (suppliers and consumers) in purchasing market and retail sales market of agricultural products. Purchasing market has imperfect market structure that represents characteristic of monophony demands or oligopoly demands, because buyers made purchase contraction with numerous suppliers based on their advantage of ‘bulk buys’ that described as ‘many suppliers with monopoly or few buyers’. In contrast, big marts made Everyday Low Price sales to numerous typical consumers through discount outlet in sales market. It described as ‘monopoly or few sellers with numerous purchasers’ that represents imperfect market structure which has characteristic of monophony supplies or oligopoly supplies.

[ Picture - 3. Supply system in agricultural products of big marts]



I. Analyze characteristic of rice sales of big marts.


We have reviewed general distribution in agricultural products of big marts. Now we will focused on rice, among agricultural products vary. Big marts are at pivotal position in distribution of rice, because sales of big marts are increasing while distribution of traditional market is decreasing. Thus, importance of distribution channel is increasing as well as market share of retail phase. Market share of big marts expects to be expanded due to continuous increasing quantity of imported rice, and it will be affected in not only rice producers and rice processing comples (RPC), but also competing distributors, such as wholesale market and small-sized retailers.

1. Current distribution circumstance in rice and its sales