![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-1](http://images.happyhaksul.com/thumb/484/483152-0001.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-2](http://images.happyhaksul.com/thumb/484/483152-0002.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-3](http://images.happyhaksul.com/thumb/484/483152-0003.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-4](http://images.happyhaksul.com/thumb/484/483152-0004.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-5](http://images.happyhaksul.com/thumb/484/483152-0005.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-6](http://images.happyhaksul.com/thumb/484/483152-0006.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-7](http://images.happyhaksul.com/thumb/484/483152-0007.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-8](http://images.happyhaksul.com/thumb/484/483152-0008.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-9](http://images.happyhaksul.com/thumb/484/483152-0009.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-10](http://images.happyhaksul.com/thumb/484/483152-0010.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-11](http://images.happyhaksul.com/thumb/484/483152-0011.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-12](http://images.happyhaksul.com/thumb/484/483152-0012.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-13](http://images.happyhaksul.com/thumb/484/483152-0013.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-14](http://images.happyhaksul.com/thumb/484/483152-0014.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-15](http://images.happyhaksul.com/thumb/484/483152-0015.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-16](http://images.happyhaksul.com/thumb/484/483152-0016.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-17](http://images.happyhaksul.com/thumb/484/483152-0017.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-18](http://images.happyhaksul.com/thumb/484/483152-0018.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-19](http://images.happyhaksul.com/thumb/484/483152-0019.gif)
![[국제경영] 에스티 로더(Estee Lauder) 마케팅 전략(영문)-20](http://images.happyhaksul.com/thumb/484/483152-0020.gif)
분야
pptx1.World’s Cosmetic Industry
2.About Estee Lauder Company
3.History of ELC
4.Evolution of ELC
4-1. Business Office, 4-2. Manufacturing, 4-3. R&D
5.Why is this firm interesting?
6.Specific Characteristics & Global Marketing Strategy
6-1. Multi-national, 6-2. Multi-channel,
6-3. Multi-brand
7.Comparative Analysis
7-1. Biz Performance, 7-2/3. SWOT, 7-4. 4P
8. Differentiation
9. Successful or failure?
10.Major Competitors
11.CSR (Corporate Social Responsibility)
12.Future Prospect and Challenge
They began separate line:”Skin Supplies for Men”
The company achieved another breakthrough
event
The Companies became a public company
Employs over 20,000 people, sales topped
$8 billion.
Luxury brand power and Portfolio
New product development capability
Marketing power supported from head office
Expensive cost in products
The limited distribution channel to department store
Increase in luxury cosmetic demand (specially in young ladies)
Increase in functional cosmetic demand (specially in young men)
The hyper-competition with
other imported & domestic
brand
The improvement of quality
of domestic brand
Poor economic situation &
high exchange rate
