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분야
ppt1.Why does it matter?
2.Driving forces
3.Dominant features
4.Five - Forces model
5.Steategic group map
6.Key Success Factors
Company Analysis - Apple's iPhone
1.Company Overview
2.Value Chain Analysis
3.SWOT Analysis
4.Competencies
5.Business Analysis
6.Competitive Strategy
Skype…
2. PDA phone
Palm…
3. Features phone
Nokia, LG …
1. Carriers
AT&T …
2. OS providers
Linux, WM…
3. Hardware makers
Intel …
1. Establish mobile manufacture: LG, Samsung
2. Software giants: Google, MSFT
1. More companies enters…
2. Strong brands and finance
Mission:
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Vision:
"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them"
Industry:
Computer software & hardware
Consumer electronics
Sharp rise in consumer demand
56% of smart-phone buyers prefer iphone
New target market –
price reduction attract
more customers
High Potential Software –upgradable; can add new features
3G Apple iPhones to captivate business demand worldwide
Olga Kharif (2008, 8,4). That iPhone Nano rumor. Business Week. Retrieved August 11, 2008, from http://www.businessweek.com/the_thread/techbeat/archives/2008/08/that_iphone_nan.html?chan=top+news_top+news+index_news+%2B+analysis
Peter Abilla (2007,1,18). The Apple iPhone Supply Chain. Shmula. Retrieved August 11, 2008, from http://www.shmula.com/304/the-apple-iphone-supply-chain
Charles Jade (2008,4,23). Apple Q2 2008: Mac sales surge, iPhone not so much. Ars Technica. Retrieved August 11, 2008, from http://arstechnica.com/journals/apple.ars/2008/04/23/apple-earnings-mac-sales-surge-iphones-not-so-much
Bryan Gardiner (2008,4,1). The smartphone smackdown: who satisfies customers best? Wired. Retrieved August 11, 2008, from http://blog.wired.com/business/2008/04/the-smartphone.html
Santhosh Paramesh (2007,10,16). 3 more ways Apple will take over the world. Vibgior Technomix. Retrieved August 11, 2008, from http://technomix.vibgior.com/?p=17
