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분야
pptxPerformance and Market Share
1 Introduction
2 Conceptual model and hypotheses
3 Method
4 Result
5 Conclusion and Discussion
the organization-wide recognition
of importance of the biophysical environment
in the formulation of organization strategy
and the integration of environmental issues
into the strategic planning process
Environmental orientation
the extent to which employees recognize
the legitimacy of environmental issues and the impact that the firm has on those issues
(2) Performance is a multifaceted concept that includes dimensions of effectiveness, efficiency, and adaptability. (Walker and Ruekert 1987)
(3) Performance measures that reflect effectiveness (as opposed to adaptability or efficiency) are likely to be most useful to managers.
Following Hart (1995), who argued that innovative environmental strategies lead to unique capabilities, we view EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
