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분야
pptx2.Company Analysis
3.Competitor Analysis
4.Advertising Analysis
5.Advertising Theory Analysis
6.Suggestions
Households debts are increasing
People began to give up
using credit card
As a result, check card using rate grow up!
Credit card ↓
check card ↑
However,
By recovering economic depression,
Credit card using rate will be increased
So, many credit card company are planning to execute aggressive marketing to obtain consumers
Hyundai card took over Dynasty card in 2001 and entered into the credit card market
Credit card market was already full market but Hyundai card was ranked no.1 in a short period of time.
For the first time,
Hyundai card performed ‘Design Marketing’ effectively by mixing
design and brand.
Hyundai card’s STP strategy
Adopt scientific brand marketing- segmentation through consumer’s lifestyle
Adopt target to take target strategy
At this time, position special BI by emphasizing luxurious image which can easily access to customers.
KB card's share of the market is downward tendency about 16.4% at 2007 a year, 15.9% at 2008 a year, and 15.3% at 2009 a year. but still the second ranked through under the KB nation bank.
This ad says research and be active to
their consumer constantly.
It means that such as science research through in depth analysis will research about consumer. So they say consumer will be able to please their services.
In case of hyundai card, people recognize the ad by central route. when you see the hyundai card's ads, we can find that there are not famous models. consumer place emphasis the message more than subsidiary factors. Because cards are connected directly to money. However, It doesn't mean other factors are not important.
when ad has an informative factors with interesting like model, image, sound, that message can be delivered more effectively.
