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분야
pptMain Content
Business model
B 2 B
Key success factor
Case study
Q1. Which of the criticisms of marketing
impact on society and consumers, if any,
are evident in the Alibaba case?
Q2. Evaluate Alibaba’s policy response
to the shark fin activists community. Could
it have done more? Why or why not?
Taobao（C2C、B2C）
Alipay
Search Engine
Business Software (online software services, instant messaging software)
Internet advertising and mobile e-commerce
From the "basic e-commerce intermediary service providers" transform
to "full e-commerce service provider"
Meet at Alibaba → Work at Alibaba → Live at Alibaba
Times make the hero, the hero make history
Chinese e-commerce environment to promote the expansion of Alibaba, which in turn has promoted China's Alibaba e-commerce environment
The formation of the two complement each other and complement each other .
Grasp the most critical e-commerce,
two areas –
free and honest
Free is the most
expensive product
Credit System
Innovation
Culture
