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[마케팅] LG전자의 홈 엔터테인먼트 전자제품 마케팅 전략(영문)

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레포트 > 경제경영계열
2011.01.25
21페이지 / docx
2,100원
63원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

[경영학] 프로슈머 마케팅의 특징 및 성공포인트와 성공사례 조사분석(A+자료)

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LG전자 경영 전략 보고서

[마케팅] 트롬 마케팅 분석

삼성전자의 글로벌 경영전략

[마케팅] LG전자의 홈 엔터테인먼트 전자제품 마케팅 전략(영문)

마케팅원론_중간고사 범위 핵심내용 요약보고서

[자기소개서] 자기소개서 작성방법과 우수예문81가지

소개글

[마케팅] LG전자의 홈 엔터테인먼트 전자제품 마케팅 전략(영문)에 대한 자료입니다.

1. Executive summary
2. Company Description
3. Strategic Focus and Plan
4. Situation Analysis
5. Market-Product Focus
6. Marketing Program
7. Financial data
8. Organization chart
9. Implementation Plan
10. Evaluation and Control

본문내용

O1——S4：More investment for technological development to keep his leading statues, and encourage the innovative techniques to speed up the upgrading.
O2——S1、S4：Stable and reliable quality and continuously improve the technical features of the world to satisfy consumers.
O3——S3、S5：The increased of disposable income and strengthen the profitability with good internal management, with the raised opportunity of the capital market.
O4——S1、S3、S4： Better quality than competitors and innovative technology guarantees difference between products.
O5——S5：More opportunity in the capital market funding, make use of financial management to bring down the capital cost.
O6——S2、S3：Localization of human resources management strategies to attract local talents and reduce the cost of LG electronics.
O1——W1：Overcome manufacturing facilities to ensure that the manufacturing facilities and technology synchronization.
O2——W2、W4：Expand distribution channels and an effective marketing.
O3——W2、W4：The disposable income increase, marketing channels for diversity, the use of brand management strategy
O4——W1、W2、W4：Improve the quality of product manufacturing facilities, sales and marketing strategy to brand features and further ensure the products consumers in view of differentiation.
O5——W3：To use more effective ways to reduce the procurement costs and finally cause the decrease of the financial cost.
O6——W4：Diversify marketing and promotion methods, and keep consistent with consumers and social culture.
T1——S3、S4、S5：Decrease the product cost through technology, make use of financial management and the internal management to low corporate management fees and the cost of capital
T2——S1、S2、S3、S4、S5：Product quality and human resources and create new technology, the internal management and financial management in all fields of effective co-ordination, to get the goal of stronger competitive power.
T3——S3：Via the internal management of enterprises, reduce the resistance of the political environment.
T4——S4：Make technology development of the product and manufacturing process more environmentally friendly.
T1——W1、W2、W3：Reduce costs and improve the cost structure In the manufacture, procurement and distribution.
T2——W1、W2、W3、W4：To improve the effectiveness of competition, we should avoid all aspects of the inferior enterprises
T3——W4：Actively marketing, keep our corporate good identity and avoid the threat of political environment.
T4——W1、W3、W4： More environmentally friendly manufacturing process, environmental protection product, supply and environmental concept in marketing.

5. Market-Product Focus

Marketing and Product Objectives

1. Segmentation of TV – According to the Definition(해상도) and Price(가격) 이것으로 변수를 이용할 수 있다.

According to This chart we can find that Samsung and LG got a big market share on the global market.

Segmentation

LG 42 inch (There is no 40-inch TV in LG) – 42LE5500 – stand format
Samsung 40 inch – UN40C5000QF – stand format

참고문헌

All the sources for this final project are from:
http://dart.fss.or.kr
http://www.lge.co.kr
http://www.enuri.com
and other internet web-pages which are related with LED TV.

#마케팅 #전자제품 #전자 #LG전자의 #LG전자

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