[경영학] 소규모 음식점 마케팅 전략(영문)

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 경제경영계열
2011.01.25
14페이지 / docx
1,400원
42원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

추천자료

[자기소개서]독특한 자기소개서 100여가지 상세예문과 면접대비 가이드

[사업계획서] 아침식사 배달업체

[인터넷 비즈니스 경영]프리챌 경영전략 분석

[호텔마케팅] 서울메리어트호텔과 신라호텔의 호텔vip마케팅

[사회] 전자 주민 카드

대구 국제 전시회의 문제점 및 해결방안

[경제] 97년 1월 경제기사

[자기소개서,자소서]합격자들의 자기소개서 분야별 회사별 예시 120가지

[연구자료] 전자주민카드

소개글

[경영학] 소규모 음식점 마케팅 전략(영문)에 대한 자료입니다.

CONTENTS

1. Introduction
1) The reason for selecting Seorae for the research
2) The history of Seorae
3) The location of Seorae(focused on the main branch)
4) Main target and strength of Seorae
5) ETC
2. The Marketing Audit
3. Conclusion

본문내용

4) Main target and strength of Seorae
-Main target of Seorae
Main target of Seorae has been definitely university students since Seorae established. Most university students know about Seorae. The Seorae franchisees have something in common. That is a university town or the places are gathering a lot of university students. Many university students are emotional character and they tend to share a preference with other students. Thanks to university students of WOM, Seorae become famous without enormous marketing cost.
-Strength of Seorae
What is the secret behind Seorae’s success only Seorae has been able to achieve? Maybe Seorae has the advantage in success among BBQ restaurant in a university town.
The first reason is taste and smell. Taste of Seorae doesn’t high quality but the food Seorae absolutely captivated the taste university students as popular taste. As person walk by, the smell of roasting meat stimulates the sense of smell. Smell long remain in our mind and this is fresh marketing strategy
The second reason is low price. Party of the guy’s set out membership training right after we finish meeting. He had to buying something because he was late departure. He decide to buy skirt meat but the price of a butcher shop was high compared to the price of Seorae. Of course a quality different between the butcher shop and the Seorae. But we think that university students have a light purse, the low price is important factor.
The last reason is product creativity. A few years ago, person thinks that Samgyeup-sal is only pork. Samgyeup-sal is fat meat caused adult disease but the consumption of samgyup-sal doesn’t decrease. On the contrary, kalmaegi-sal, a skirt

#마케팅 #소규모 #음식점 #경영학 #영문

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료