Ebro Puleva 분석(영문)

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Ebro Puleva 분석(영문)에 대한 자료입니다.
목차
1.Introduction

2.External Analysis

3.Internal Analysis

4.Strategy Recommendation

5.Case Conclusion





본문내용
Market
Characteristics

√ Local, regional, national brands or unbranded
√ The growing success of private brands


Customer
Characteristics


√ Popularity in the U.S. and Europe due to the growing
interest in ethnic foods
√ High value-added products
(ex : precooked, single-serving product)


√ Herba’s rice sales from industrial customers dropped
from 75% of to 59% after the acquisition of Riviana


Customers characteristics
- Rising consumption in
developing countries
- Interest in high value-added
dairy




Economic liberalization
- dairy prices are vulnerable
to world market fluctuations
 declines in milk prices

Government regulation

Power of some major brands

Crystallize its Vision
Reset Original Direction

Corporate Level Strategy


Where to compete?
Means to achieve where to compete


Business Level Strategy

How to compete?
Differentiation / Cost Leadership



Changing its vision


Ebro Puleva is leading group in Spanish food sector, by turnover, profits, market capital, and international presence.

Ebro Puleva becomes global leading company in food sector


Objective Setting

Increasing non E.U & U.S Sales by 10% in next 5 years
Operating in every continent in next 5 years