소개글
Ebro Puleva 분석(영문)에 대한 자료입니다.
목차
1.Introduction
2.External Analysis
3.Internal Analysis
4.Strategy Recommendation
5.Case Conclusion
본문내용
Market
Characteristics
√ Local, regional, national brands or unbranded
√ The growing success of private brands
Customer
Characteristics
√ Popularity in the U.S. and Europe due to the growing
interest in ethnic foods
√ High value-added products
(ex : precooked, single-serving product)
√ Herba’s rice sales from industrial customers dropped
from 75% of to 59% after the acquisition of Riviana
Customers characteristics
- Rising consumption in
developing countries
- Interest in high value-added
dairy
Economic liberalization
- dairy prices are vulnerable
to world market fluctuations
declines in milk prices
Government regulation
Power of some major brands
Crystallize its Vision
Reset Original Direction
Corporate Level Strategy
Where to compete?
Means to achieve where to compete
Business Level Strategy
How to compete?
Differentiation / Cost Leadership
Changing its vision
Ebro Puleva is leading group in Spanish food sector, by turnover, profits, market capital, and international presence.
Ebro Puleva becomes global leading company in food sector
Objective Setting
Increasing non E.U & U.S Sales by 10% in next 5 years
Operating in every continent in next 5 years