소개글
[경영전략] P&G Japan, BBQ에 대한 자료입니다.
목차
1.Case Summary (P&G Japan)
-Introduction of P&G
-Failure and Success
-Globalization and Suggestion
2.Korean Case : BBQ
-Introduction of BBQ
-Strategy in globalization
-Recommendation
3.Q&A
본문내용
1. Launching SK-II
- Reflect Japanese consumers taste
- Targeting the prestige beauty-counselor segment
- TV advertising: well-respected Japanese actress
2. Concentration of Max Factor
- Change counter design and installation
3. Focusing on R&D
- Using leading-edge ideas from Japan Market
- R&D labs with global team
Success in their domestic market
First trial into the global market – failure
Applied existing core competencies without considering local taste
Second trial into the global market - success
Modification of strategy tailored to local taste
Expand further? If so where?