분야
docx.Getty’s Background
1. COMPANY OVERVIEW
2. CO-FOUNDER AND CHAIRMAN MARK GETTY
3. WHAT MATTERS MOST TO CUSTOMERS
4. THREE LICENSING MODELS
5. SWOT ANALYSIS
6. 게티이미지의 판매,취소 시스템
.ANSWER OF THE QUIZ
.Linking of the textbook
1. industry structure
2. Competitive strategy
3. Value chain
4. Business processes
5. Information system
.conclusion
4.THREE LICENSING MODELS
Getty Images employs three licensing models
1. Subscription : Customer contract to use as many images as they want as often as they want.
2. Royalty-free : Customers pay a fee based on the file size of the image and can use the image any way they want and as many times as they want.
3. Rights managed : User pay fees according to the rights that they wish to use.
5.SWOT ANALYSIS
Getty Images (Getty) is a leading provider of imagery and related products and services. Getty is the largest stock imaging agency in the world, commanding a dominant 40% share of the global stock photography market. The company's market leadership position has given Getty strong topline growth in the last five years (2002-2006). However, intense competition would affect its strong market position.
6. Getty images' selling and cancellation system.
In the computer system, photos only move by a file type. And there are two kinds of file types. It is RM Image and RF image. RM image is license image and RF image is a free image.
These two kinds are determined by choosing what kind of file type the photo offerer wants, when contracting the photo.
In the case of cancellation(canceling the photo), only RM image(license image) can be canceled. RF image could not be canceled so it could be purchased when buying the photo is determined.
RM image's cost vary depending on the term and usage. As in the Korean branch, Newspaper AD is about 600,000 won , using at the Blog 150,000 won and using at the frame is about 350,000won.
For example, cancellation fees of 600,000 photos are 300,000 won, but after discounting, cancellation fees are 10 million won. But, cancellation fees of 150,000 photos are 75,000 won. In this case, discounting is impossible.
And RM images must be used at the one place depending on the license agreement.
Getty Images' photo management policy is thorough. Sometimes we can see in the article , someone who steals Getty Images has to pay enormous compensation.
ANSWER OF THE QUIZ
1. Visit Gettyimages.com, and select "Creative/Search royalty free." Search for an image of a city close to your campus. Select a photo and determine its default prices.
License RF (Royalty-free) , Flickr RF
explanation of image :Gyeong-bok-gung
