분야
pptxIntroduction Levi’s
History of Levi’s
2. Strategy and operation
Strategy of Brand,
Campaign and Distribution.
3. Marketing
Marketing Mix 4P and SWOT
4. Product & Brand
Levi’s product descriptions
-Model and Series
Levi’s brand management
5. Levi’s management of
human resource
Worker Rights, Environment,
HIV/AIDS and Equality
6. Levi’s Korea Financial Analisys
Reference
1853s: He set up Levi Strauss & Co in San Francisco and made the first jeans from canvas.
1971s : Levi’s company become a listed company.
1978s: Sales has more than 20 billion dollars
2003s: This year Levi 's company celebrated the 150th anniversary.
A pair of original 501 jeans was auctioned on $: 25,000.
Levi’s also set out employment standards and specifically address issues of
Child labor
Forced labor
Disciplinary practices
Working hours
Wages and benefits
Freedom of association
Discrimination
Health and safety
http://www.levistrauss.com/
“Levi’s launches online fitting service for women” by Mark Banham, 16 September, 2010, Marketingmagazine
“Levi’s Offers 1st Stage for Emerging Talent – brand marketing strategy” by Sandra Dolbow 18 June, 2001
“Levi’s LameAdvertising Campaign:Provocative and Pathetic” December 21, 2008
“Levi’s Fashions a New Strategy” by Fara Warner October 31, 2002, fastcompany
“The Return Of Levi's 501 Brand” by Mark Ritson August 22, 2009, Marketing Magazine
“Levi's: The marketing strategy”
